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The plan of an organization, utilizing their inside and outside resources , to deliver their unique value proposition to customers and achieve competitive advantage
A go-to-market strategy, or GTM strategy, is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. The goal is to enhance the overall customer experience by not only offering a superior product and/or more competitive pricing, but also creat... Wikipedia